Staging Your Home For A Quicker Sale

Friday 24 May 2019

You may have heard of the term staging your home when you want to sell but exactly what does it mean? Does it mean promoting your home on a stage? No, not quite. 

Before we answer this let’s think about the last time you were buying a property and you visited a home that was a bit tired, weather worn, had old daggy furniture and may have even been feeling cramped with too much stuff. 

Or have you every visited a property that was totally empty that left you feeling cold and uninspired? You probably exited the property quickly because ‘it didn’t feel right’. 

In both of these situations it’s difficult to imagine how your furniture and soft furnishing could turn this property into your next home. 

This is where staging comes in. 

“Staging is preparing your home so that a buyer can mentally move in” according to Barbara Schwartz, President of the International Staging Association. 

Why Staging Your Home Makes Good Sense 

We engage with things through our eyes. Breakfast looks more enticing when we hover around the buffet and view the array of freshly diced fruit, crispy bacon, perfectly shaped poached eggs and tempting Danish pastries. And freshly brewing coffee just adds to the ambience.  

This is vastly different to our normal breakfast ritual of entering a cold kitchen, becoming despondent about what we are going to eat and settling for a cold piece of vegemite toast or not eating at all. 

The same concept applies when selling a home. Visually appealing homes sell better. 

Staging creates the atmosphere for a buyer to instantly fall in love with a home and want to move in. 

In a 2017 study, 77% of real estate agents advised that staging your home allows buyers to visualize their future home.  Agents also stated that a well-staged home encouraged buyers to book an inspection after viewing it online. 

What Should Be Staged? 

Preferably all of the house but if your budget is tight, then choose rooms that have the most visual impact. 

The lounge room is usually situated close to the entry. By having it staged, the impact is immediate and sets the mood for the rest of the property inspection. It’s also the area in which most families spend time together, so we want to get it right and help the buyer ‘move in’. 

The master bedroom should also be on your staging agenda if you are only doing part of your home. A fresh doona cover, smart bedside lamps and a few homely pictures make a bedroom feel warm and loving. 

Bathrooms and kitchens can be spruced up economically with a few nik-naks. But don’t over do it. Having a cluttered property will cruel your chances of the buyer seeing themselves living there. 

Keep colours neutral and furniture appropriately sized for the room. Large corner style lounges should never be in small room. 

Can I Stage My Home Myself? 

This can be a tough conversation that agents need to have with some property owners who insist they have an ‘eye’ for good taste. 

While that maybe true, a professional stager meets with an agent and discusses who might be the ideal for that home, and then stages the property to meet the expectations of such buyers. 

An elderly person selling their home of 50 years in a suburb which is now one of the hippest, trendiest suburbs in town, could fetch a higher price if staged with modern, trendy furnishings. 

Conclusion 

A professional stager can offer a wide range of services.  

From adding or removing a few items to bringing in a whole truckload of new furnishings, a stager will create the right atmosphere to get your buyer to mentally move in. 

Staging doesn’t not need to cost a fortune either. Even a whole house of new appropriate furniture can be rented on a weekly or monthly basis. There’s no need to buy the items that will help you sell your home for a better price and quicker.  

A professional stager can actually make you money. 

If you want to discuss staging your home talk to us and we’ll put you in contact with professional stagers in the area that we’ve dealt with.